she buys cosmetics, handbags and clothing from top brands through cross-border e-commer
ce platforms every month. Sometimes, she drives for one to two hours to neighboring bigger cities, such a
s Wuxi in Jiangsu, and Shanghai for shopping. She also plans two or three overseas trips every year.
“I don’t have any housing or car loans, and don’t have to worry about daily costs, as I live with my parents. I usually spend all my sa
lary on daily consumption and entertainment, which is quite common for people such as myself,” she said.
Jason Yu, managing director of Kantar Worldpanel, said small-to
wn youths look to the internet for the latest information, products and lifest
yles. The gap between young people in lower-tier cities and those in metropolises has narrowed greatly.
“Small-town youths now have broader horizons, are well informed, and some have even started to lead ‘avant-garde’ lifestyles,” he said.